Employer Branding als zentraler Bestandteil beim Binden von Mitarbeitenden: Wie sich eine starke Arbeitgeberidentität auf die Retention auswirkt

11:30 AM - 12:00 PM | 04/10/2025 - Blogger-Area - RETENTIONpro - Mitarbeiter Engagement & Employee Benefits Expo 2025

Employer Branding wird zu oft “nur” als neue Recruiting-Wunderwaffe angesehen – jedoch spielt das Thema bei der Mitarbeiterbindung eine genau so wichtige Rolle. Durch die Förderung einer positiven Unternehmenskultur und die Betonung von Werten und besonderes Arbeitgebereigenschaften stärkt Employer Branding die Identifikation der Mitarbeitenden mit dem Unternehmen. Es steigert die Loyalität, reduziert die Fluktuation und schafft ein Umfeld, in dem sich Angestellte langfristig wohlfühlen.

Marcus Merheim

Geschäftsführer - hooman Employer Marketing
Marcus Merheim bewegt sich seit über 13 Jahren an der Schnittstelle von HR, Marketing und Kommunikation und gestaltet mit Leidenschaft die Zukunft der Arbeitswelt. Sein inhaltlicher Fokus liegt auf Employer...

Frequently asked questions

Answers about attending, tickets, exhibitors and the topics around workforce retention, engagement and benefits.

RETENTIONpro is the focused expo for workforce retention, employee engagement and benefits. It brings together HR decision-makers, providers and thought leaders around retention, engagement, wellbeing and workforce performance.

RETENTIONpro 2027 takes place on 11 March 2027 at the RheinMain CongressCenter in Wiesbaden.

The expo is aimed at HR leaders, CHROs, People & Culture professionals, benefits and wellbeing managers, employee-experience teams and executives, as well as providers of retention, engagement and benefits solutions.

The focus is on workforce retention, employee engagement, benefits, wellbeing, corporate health, employee experience, leadership, culture, engagement technology and people analytics.

Workforce retention shapes productivity, performance, knowledge retention, team stability and employer attractiveness. That is why it is increasingly a performance factor for modern organizations.

RETENTIONpro is open to verified industry professionals. Providers of HR, retention, benefits or engagement solutions can take part as an exhibitor or sponsor.

Interested providers can get in touch via the “Become an exhibitor” page for information on booth packages, sponsorship, expert sessions and other visibility formats.

The State of Workforce Retention Report DACH is a planned annual market study by HRM Institute, together with media partners, on workforce retention, engagement, benefits, wellbeing and workforce performance.

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